Many businesses simply do not have the budget to employ dedicated marketing professionals so it’s not uncommon for many business owners and managers to find themselves taking on the role of Marketing Manager and quickly becoming overwhelmed by the resources and expertise required.
Ensuring you are conveying the right message to the right audience at the right time is a critical success factor for winning and retaining customers.
ISS provide a bespoke marketing communications services, completely tailored to your business needs. We believe in listening to your objectives and translating these in to measurable results.
Tel +44 (0)1423 506129
Our services include:
PR Strategy & Implementation
Public Relations is a vital part of the marketing communications mix and an effective PR strategy will help you achieve optimum results in the media. As with many other marketing communications activities a structured approach is always best and knowing what you want to achieve from the outset. Determining your exact audience is key and for PR this includes knowing which publications they read and why. ISS can then convert this information in to interesting and thought provoking messages which will engage with your target audience and achieve the desired results.
Email marketing can play an active role in both customer retention and acquisition. E-newsletters can encourage customer loyalty and repeat sales as well as providing an array of cross selling opportunities. Email marketing is also very effective for businesses wishing to reach new target audiences or to introduce new products and services to the market. If used and leveraged correctly, email marketing can be of immense value in generating sales.
Social Media Management
Social media is now an essential part of the PR and marketing mix and its one of the easiest and most cost effective ways to reach out and engage in a two way dialogue with both new and existing clients. Social media also allows you to listen to online conversations that are relevant to your brand, products, services, industry or competitors, providing information that can then be translated in to useful marketing intelligence.
Website Content Strategy & Creation
Website content strategy is the planning, development and management of content which will engage with your target market. Content that is interesting, useful, enjoyable and sharable will not only delight your audience, but also greatly assist with search engine rankings. Website content can include copy, news articles, blogs, videos, photo galleries and more. It is the most important part of your company website.
If you would like to know more about how ISS can assist your business with ongoing marketing communications support then please contact us to discuss your requirements.