On Friday 10th June, ISS will be exhibiting at YORBusiness Leeds. The event combines a business fair with open networking throughout the day and will take place at Mercure Leeds Parkway Hotel from 0900 to 1500.
If your business is considering exporting or indeed whether you already trade internationally, please come and visit our stand and we would be delighted to meet you. We are a Harrogate based business consultancy practice and we specialise in international business strategy and support. We offer FREE consultations so you can learn more about your international business growth potential.
To register for your FREE tickets please visit: http://bit.ly/1Tz4yqc
If you are unable to attend, you can still request your free consultation by visiting: http://bit.ly/1X82YRl
We hope to see you there.
If your business is considering entering a new international market, then your choice of market entry strategy is of crucial strategic importance as this will affect your entire marketing and business planning process.
There are a number of ways to enter a foreign market. Broadly speaking, they consist of:
Exporting is the easiest, most cost effective and most commonly used method of entering a new international market. Some businesses do not actively plan to become exporters, they may simply start accepting orders from overseas customers. However, many businesses are planned exporters who wish to expand their international presence. Exporting has many advantages in that it requires less investment and allows your business to ‘try out’ exporting on a small scale as a handy way of developing and testing your international plans and strategies without great commitment. Exporting also allows you to concentrate your production in a single location, allowing for better economies of scale and quality control measures. Contact ISS to find out if exporting is the right market entry method for your business.
Franchising / Licensing
Franchising is a form of licensing. As a franchisor or licensor, your business effectively gives the licensee of franchisee permission to:
- Produce a patented product or patented production process.
- Use your manufacturing know-how.
- Receive your technical and marketing advice and know-how.
- Rights to use your trademark, brand etc.
Franchising and Licensing have many advantages as both are simple and quick to implement and offer the advantage of minimal business costs as well as access to some markets which may otherwise have been closed due to government policies etc. The most obvious drawback of Franchising and Licensing is that revenues are likely to be significantly lower than other market entry methods, as well as a possible lack of control over production and marketing. Contact ISS to find out if Franchising or Licensing are the right market entry methods for your business.
A joint venture is an arrangement between two or more (often competing) companies to join forces for the purposes of investment with each having a share in both the financial running and management of the business.
Joint ventures are usually an alternative to building a wholly owned manufacturing operation and offer benefits such as:
- Capital outlay is shared.
- Reduced risk i.e. less government intervention if an alliance is formed with an indigenous business.
- Closer control over production, marketing and other business operations.
- Better local market intelligence provided by indigenous joint venture partner.
The major disadvantage of joint ventures is that conflicts of interest may occur between the different parties i.e. on issues such as profit shares, amounts invested, management of the business and marketing strategy. As with any type of partnership, there are ways to minimise the risk of conflict by careful selection of partners and the formulation of jointly beneficial contracts.
Contact ISS to find out if a Joint Venture could be the right market entry method for your business.
Setting up a wholly owned operation in a new international market offers less of the ‘quick’ advantages of other market entry modes as it involves setting up a presence from scratch.
It takes some time and effort to build a new market presence, especially in mature markets and where your business may have little knowledge of the local market. However, it does offer more in the way of control and management of the business.
Contact ISS to find out if a Wholly Owned operation could be the right market entry method for your business.
When selecting the right market entry mode for your business, there are many factors that need to be taken into consideration including:
What are you marketing objectives? Examine the volumes you wish to sell, timescales and coverage of key market segments. For example, if volumes are expected to be low initially, then setting up your own manufacturing facility would not be appropriate.
What resources do you have available in the business? Does your business possess sufficient resources to support the level of planned international business activity?
Suitability of a market entry strategy. Businesses may have to use different market entry methods for different countries i.e. some countries will only allow a restricted level of imports but may welcome the business in building manufacturing facilities to provide jobs and limit the outflow of foreign exchange. Additionally, some market entry methods are questionable on a practical basis i.e. a possible lack of suitable distributors or agents to sell and service the product.
To summarise, selection of market entry mode is of strategic importance and therefore it is vital to make an informed assessment before embarking upon any international business dealings.
ISS is a leading international business consultancy and research firm providing a comprehensive range of international business strategy support services. The company has experience in a wide range of industries including but not limited to; Government & Public Sector, Digital, Telecommunications, Energy, Healthcare, Financial and Professional Services, Retail & Consumer, Food & Beverage, Hospitality & Leisure, Engineering & Construction, Manufacturing and Environment. Contact ISS to find out more.
International Strategy Solutions (ISS) has just launched a new German landing page designed to help German businesses who may be looking to grow their export activities into new international markets such as the UK.
As with many other European countries, the German business community is ideally located to take advantage of some of the exciting opportunities that the UK economy has to offer.
Through the extensive research undertaken by ISS, the UK provides attractive business opportunities in the following sectors:
- Construction – anticipated growth of 3.4% this year and 5.2% next year. Driven by a demand for private housing, infrastructure and commercial work.
- Manufacturing – the UK Manufacturers Trade Association has raised its forecast for output growth to 3.6% this year on the back of ‘buoyant conditions’.
- Services sector – the UK services sector accounts for 77% of the UK economy and has enjoyed consistent growth since 2012.
The UK economy is widely believed to be firmly on the road to recovery and growing at a very healthy pace. The BCC (British Chambers of Commerce) has forecasted that UK economic growth will reach a seven year high in 2014.
There are many reasons why German and other European businesses should consider the UK, here are just a few:
- Large domestic market with over 63.2 million consumers
- Six largest economy in the world with a GDP of around US$2.44 trillion
- Ranked 7th on a global scale of ‘ease of doing business’
- Easily accessible, less than 2 hours flight time from Berlin to London
- The 5th most efficient labour market in the world, according to the World Economic Forum
- UK Government are working towards creating the most competitive tax regime in the G20
ISS are seeing an increased number of overseas businesses investing in the UK as part of their international growth strategies. ISS can help you assess market potential for your products and services from as little as £499+VAT for a bespoke UK industry report. Please contact Mark Armitage for further details: +44(0) 1423 506129 or visit:
ISS is very pleased to announce that they are launching an additional service for International Marketing Planning as part of their extensive portfolio of consultancy services.
You may be a UK business expanding into new overseas markets or indeed an international business wishing to bring your products and services to the UK. Either way, a well thought out plan can greatly increase your chances of success.
An International Marketing Plan from ISS will determine the most appropriate marketing strategies and marketing communications methods to help your business benefit of the growing international market opportunities that exist globally.
ISS Managing Director, Mark Armitage said “Marketing communications are some of the most sensitive issues facing businesses when they enter a new international market, after all these are the organisation’s public face. A business needs to ensure it delivers the right message to the right people at the right time and through the most effective means”.
Learn more about International Marketing Planning services or call us on +44 (0)1423 506129 to discuss.
Harrogate-based business consultancy practice, International Strategy Solutions, is inviting businesses to explore its new website promoting services tailored to meet the needs of those companies looking to launch or develop their existing international trade.
The launch of the new website is part of International Strategy Solutions’ ongoing work to support both new and established international traders. Created with the client firmly in mind, the new website offers innovative, bespoke international business solutions to companies embarking upon new international initiatives and / or optimise their current international operations.
As a flagship service, the International Market Snapshot gives the new or prospective exporter an intuitive insight into their chosen international market(s), giving them the information to help focus their implementation plan and make the right decisions for their subsequent internationalisation and strategic development.
Mark Armitage, Director and Managing Consultant, says “the first few steps that any business makes towards launching itself in an international market are crucial, and initially it is natural for business leaders to be confused over which international markets to enter, the best routes to that market, who their local competitors are or what they are doing. ISS is committed to making these steps easier for our clients and to provide invaluable ongoing support”
Visit the new website and why not give us your feedback on the new website by posting a comment on our Linked In or Twitter pages.
International Strategy Solutions are excited to announce the launch of a new service in July: The International Market Snapshot (IMS).
IMS is a concise and tailor-made snapshot of international market information, helping you to make decisions on your international market development. IMS gives you an overview of trends, useful contacts and competitor activity in up to 2 country markets.
International Market Snapshot:
– allows you to make decisions before committing to further research
– is quick: delivery is between 5 & 10 working days
– saves you time and resources by getting us to do the leg work
– is portable, timely and dynamic, with web links to the latest information
– is good value for money with the Level 1 Package starting at just £799 plus VAT
Contact International Strategy Solutions on (0)1423 506129 or firstname.lastname@example.org for more information
In July 2013 ISS launches a new look website giving clients even better access to a range of products and services to facilitate their international strategic development.
Mark Armitage, Director and Managing Consultant says “this is an exciting time for ISS, we are broadening our service offering and have a great range of innovative solutions that we want our clients to have immediate access to through a new web platform”
The new International Strategy Solutions website launches on July 1st 2013: